What is benchmarking? Benchmarking whether it be in business or sport, is a process of comparing yourself with your competitors. A champion swimmer in the making will only know how far they need to keep progressing, by looking at the best swimmers whom they are competing against. The importance of benchmarking in business is […]
In recent years, we have seen the emergence of some exciting new technologies that we will see more and more in 2019 and beyond. Technologies such as Artificial Intelligence, Augmented Reality, and Virtual Reality is just starting to change the scape of web design, and over the next few years, the changes will become much […]
If you’ve spent any amount of time undertaking marketing or design activities, you know that the audience is king. Everything you do to entice a purchase is built around the specific needs and wants of your audience. These needs often change dramatically between similar groups and will always shape how your website looks. Here’s a […]
Inclusive design has long been established in architecture, and industrial design and more recently these principles are being applied to web design. Inclusive design is about considering the needs of everybody who will be engaging with your product before and during the design phase. When speaking specifically about inclusive web design, it is about ensuring […]
We’ve all been there. A week after you made the mental note to yourself, you finally remember to get round to reporting that dangerous gaping pothole to the district services. You jump onto their website after coming home from work, navigate through a labyrinthe of pages, and then see a “Customer Enquiry Form” that looks […]
“No matter how beautiful, no matter how cool your interface, it would be better if there were less of it.” These are the words of Alan Cooper, an acclaimed American software-designer, programmer and the man generally held up as the “Father of Visual Basic”. He is essentially arguing in favour of simplicity in design – […]
The TestMate team has been getting busier and busier as of late! Conducting usability tests with companies across different industries means we are learning something new almost every day. Lucky for you, we’re here to supply our readers with a few more nuggets of information to be added into ones User Experience (UX) design arsenal. […]
Ignore The Silver Surfers At Your Peril. This could be the start and finish of a whole Chapter on Web Design for User Experience. Ok, that’s an exaggeration but the point remains – old internet users are on the rise. And rise. A study recently commissioned by NBN on internet usage amongst Australian grandparents turned […]
Let’s be clear: we could generate all the customer insights, analysis and feedback you could ever need with our advanced user testing, but if we’re asking urban millennials about a retirement properties website or over 65’s about an app for backpackers, we’d be wasting our time and your money. So, how do we avoid this? […]
Always, is the short answer. The best and most successful companies are in a continual process of evolution and innovation. Change is continuous, those that stand still will stagnate. If your company is looking to evolve or innovate or diversify, by launching a new product, developing a new website or creating a new customer journey, […]
