“Thank you for calling, please hold while we connect you.” Cue elevator music. Wait. Wait. Wait some more. Sounds painfully familiar, doesn’t it? I think everyone has had a bad experience with customer support before, but it doesn’t have to be this way, and TestMate can help! Organisations today from Financial Institutions to Government Agencies […]
As social media platforms like Twitter, Facebook, and Instagram continue to grow in popularity, the prevalence of infinite scrolling has continued to rise. While web users have become savvier when it comes to scrolling through pages, it does not mean that infinite scrolling is the end all be all for websites of today. 74% of […]
User experience testing, or simply just user testing, is a way companies evaluate a customer’s user journey and online experience. The aim is to get feedback on how testers experience a particular website, app or product, and then to make changes and improvements based on that feedback. User Testing can be done both online (remotely) […]
What is Remote User Testing? So, you may be wondering, ‘What is Remote User Testing?’ Well, Remote User Testing stands distinct from moderated user testing, the other most common form of testing, in which participants complete their tests under supervision. Is user testing worth it, you may be asking. It goes without saying that both […]
It has probably never occurred to you to consider the relationship between UX and Psychology. It would be a fair assumption to believe these topics are unconnected, however, UX & Psychology actually go hand in hand. Understanding UX psychology principles can become really help impact your website’s design and user experience. It is imperative that […]
UX is concerned with the practice of design of a website, app or product, that is concentrated on providing the best possible user experience. There is a common misconception that has long endured, that user testing in Australia is too expensive. Often it is thought as an unnecessary and costly add on, only beneficial for […]
So, now you know the huge value explainer videos can add in the right context, and how to use customer feedback or A/B testing to get them spot on for your target demographics. Next we’re going to walk you through a survey we carried out for one of our clients, Lumeo. And – more importantly […]
Explainer videos are a super easy, attention grabbing and customer friendly way to get your message across – whether it’s to launch your new product or service, or a concise overview on your company or brand. They can also be utilised as customer feedback videos. Get it right and you’ll show potential customers what you […]
If you are experiencing a recent drop in sales, or if your sales figures are not quite where you want them to be, the solution may be obtainable by analysing your website’s UX (User Experience), relating specifically to cart abandonment. The last thing any business owner wants to see is their sales drop. If you’re […]
What is NPS? The NPS tool is the benchmark business, customer relationship tool in widespread use in the business world for good reason. NPS stands for Net Promoter Score. It is a management tool that is used to assess a company’s customer relationships, measuring the loyalty that exists between the business and the customer. In […]
