Website usability refers to the many ways in which a website can be presented and formatted, as well as its background functions and capabilities, so that a user can interact with it easily. How usable your website is will often make the difference between someone becoming a new customer or going to a competitor. Here […]
Spend any time on the internet and you’ll likely see the term “user-friendly” pop up in relation to a website. But what exactly does it mean and how can you make your own website more user friendly? Here we’ll explain all the ins and outs. Put simply, a website is user friendly if it is […]
When a website or app is created, it’s often difficult to know if there are issues with the code or functionality until someone tries to use it. This is where user testing comes in. But what exactly is user testing and how can it benefit your online business in 2021? Read on… User testing is […]
What is a confidence interval? How do confidence intervals work? If you’re interested in learning all about confidence intervals and what they mean for your user research, read on! When running usability tests, KPIs and other quantitative metrics can be powerful tools in evaluating UX. Success metrics like task completion rate, efficiency metrics like time-on-task, […]
Many marketing gurus today emphasise the importance of content, and engaging content at that. Yet despite your best efforts, you can’t seem to see what the content hype is all about. You write blogs, make videos, and actively post on social media and yet none of it generates the momentum you’re looking for to drive […]
Retail shopping doesn’t mean what it used to. Despite in-store sales falling in recent years, retailers who have embraced ecommerce have been able to adapt and even thrive in this new digital-first world. The growth of ecommerce in Australia in recent years has pushed retailers to offer flexible shopping experiences across multiple channels. As the […]
Say you went fishing and had one day to catch as many fish as you can from several different ponds. Each pond has some fish that are bigger and easier to catch than others. To maximise the number of fish you can catch, would you spend all day fishing in one pond or spend some […]
75% of organizations think they are user-centric, but only 30% of consumers believe this is the case In today’s world, consumers have grown to expect high-quality experiences. Major companies are spending big to meet the demands of their consumers and design the best user experiences possible. But delivering the experiences that your users expect can […]
The checkout is the bottom line of any e-commerce business model. It’s the culmination of all your product development, design, and marketing, and a bottleneck where customers take the final step to convert into a sale. Ultimately, checking out is the last step before conversion, so it’s critical to make the experience as seamless as […]
UX design teams have plenty of experience with testing their visual design components and UI, but an area that is often neglected is content. Too often designers build out entire wireframes before copywriters have written any copy. This can lead to tricky page layouts where content and page design don’t fit together. Compelling copy and […]
